| 000 | 01097nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100551.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9780134571102 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .R36 1991 | ||
| 100 |
_aReeder, Robert R. _eauthor |
||
| 245 | 0 |
_aIndustrial marketing : _banalysis, planning and control / _cRobert R. Reeder, Edward G. Brierty and Betty H. Reeder |
|
| 250 | _aSecond Edition | ||
| 260 |
_aNew Jersey : _bPrentice-Hall, _cc1991 |
||
| 300 |
_axvi, 670 pages : _billustrations ; _c25 cm. |
||
| 504 | _aIncludes index. | ||
| 505 | _aPart 1. Dimensions of marketing -- Part 2. Organizational buying and buyer behavior -- Part 3. Strategy formulation in the industrial market -- Part 4. Formulating product planning -- Part 5. Formulating channel strategy -- Part 6. Formulating marketing communication planning -- Part 7. Formulating pricing policies -- Part 8. International industrial marketing | ||
| 650 | _aINDUSTRIAL MARKETING | ||
| 700 |
_aBrierty, Edward G.;Reeder, Betty H. _eco-author;co-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8112 _d8112 |
||