| 000 | 01130nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100551.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a816019061 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .T58 1989 | ||
| 100 |
_aTemple, A. Dale _eauthor |
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| 245 | 0 |
_aMarketing : _bthe art & science of business mangament / _cA. Dale Temple |
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| 260 |
_aNew York : _bKend Publications, _cc1989 |
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| 300 |
_axiv, 366 pages ; _c24 cm |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart I : Marketing strategy -- Part II : Getting a fix on a competitive posture -- Part III : Marketing management -- Part IV : Marketing concepts and the marketing mix -- Part V : Tactical approaches -- Part VI : Research, models and constructs | ||
| 520 | _aThis study offers a full discussion and evaluation of a variety of marketing topics, including implementing and managing a marketing strategy, enhancing the productivity of a sales force, the relationship between public relations and sales, and the pros and cons of market research. | ||
| 650 | _aMARKETING | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c8113 _d8113 |
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