| 000 | 01032nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100551.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a71188584 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.13 P387 2000 | ||
| 100 |
_aPeter, J. Paul _eauthor |
||
| 245 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter and James H. Donnelly, Jr. |
|
| 250 | _aSixth edition | ||
| 260 |
_aNew York : _bIrwin Inc., _cc2000 |
||
| 300 |
_axx, 876 pages : _billustrations ; _c26 cm. |
||
| 504 | _aIncludes index. | ||
| 505 | _aSection I: Essentials of Marketing Management -- Section II: Analyzing Marketing Problems and Cases -- Section III: Financial Analysis for Marketing Decisions -- Section IV: Internet Exercises and Sources of Marketing Information -- Section V: Marketing Management Cases -- Section VI: Strategic Marketing Cases -- Section VII: Developing Marketing Plans | ||
| 650 | _aMARKETING -- MANAGEMENT | ||
| 700 |
_aDonnelly, James Jr. H. _eco-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8140 _d8140 |
||