| 000 | 00910nam a2200193Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100551.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a8170944732 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .P24 1999 | ||
| 100 |
_aParkinson, Northcote _eauthor |
||
| 245 | 0 |
_aMarketing : _bkey to business success today / _cC.Northcote Parkinson, M. K. Rustomji and Walter E. Veira |
|
| 260 |
_aIndia : _bVision Books Ptv. Ltd, _cc1999 |
||
| 300 |
_a175 pages : _billustrations ; _c22 cm. |
||
| 505 | _a1. Introduction to marketing -- 2. Product planning--first p of marketing -- 3. Pricing--second p of marketing -- 4. Physical distribution--third p of marketing -- 5. Promotion and advertising--fourth p of marketing -- 6. The role of sales promotion in marketing activity -- 7. Control of operations -- 8. New techniques in marketing. | ||
| 650 | _aMARKETING | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8142 _d8142 |
||