| 000 | 00905nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100552.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a71188525 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.3 .P463 1999 | ||
| 100 |
_aPeter, J. Paul _eauthor |
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| 245 | 0 |
_aConsumer behavior and marketing strategy / _cJ. Paul Peter and Jerry C. Olson |
|
| 260 |
_a[Place of publication not identifed] : _bMcGraw Hill Education, _cc1999 |
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| 300 |
_axxv, 545 pages ; _c26 cm. |
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| 504 | _aIncludes index. | ||
| 505 | _aSection 1. A perspective on consumer behavior -- Section 2. Affect and cognition and marketing strategy -- Section 3. Behavior and marketing strategy -- Section 4. The environment and marketing strategy -- Section 5. Consumer analysis and marketing strategy. | ||
| 650 | _aMARKETING STRATEGY | ||
| 700 |
_aOlson, Jerry C. _eco-author |
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| 942 |
_2lcc _cBK |
||
| 999 |
_c8182 _d8182 |
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