000			01295nam a2200241Ia 4500
003			NULRC
005			20250520100552.0
008			250520s9999 xx 000 0 und d
020			_a70543364
040			_cNULRC
050			_aHF 5438.25 .R87 1978
100			_aRussell, Frederick A. _eauthor
245		0	_aTextbook of salesmanship / _cFrederick A. Russell, Frank Herman Beach, and Richard H. Buskirk
250			_aTENTH EDITION
260			_aNew York : _bMcGraw Hill Education, _cc1978
300			_ax, 546 pages : _billustrations ; _c25 cm.
504			_aIncludes index.
505			_aPart One. Introduction -- Part Two. Preparation for Selling -- Part Three. The Selling Process -- Part Four. The Persuader as A Person.
520			_aIn the preface to the ninth edition we related that there had been a call made by a keynote speaker at the 1971 meeting of the American Marketing Association for more attention to the development of selling skills in our educational pro-grams. It has been particularly satisfying to note a resurgence of interest in the teaching of selling in our educational institutions. Student enrollments in selling courses are up significantly.
650			_aSALES
700			_aBeach, Frank Herman ;Buskirk, Richard H. _eco-author;co-author
942			_2lcc _cBK
999			_c8196 _d8196