000			01704nam a2200241Ia 4500
003			NULRC
005			20250520100554.0
008			250520s9999 xx 000 0 und d
020			_a256033021
040			_cNULRC
050			_aHF 5821 .B68 1986
100			_aBovée, Courtland L. _eauthor
245		0	_aContemporary advertising / _cCourtland L. Bovee and William F. Arens
250			_aSecond Edition
260			_aHomewood, Illinois : _bIrwin Inc., _cc1986
300			_axxvii, various pagings : _bcolor illustrations ; _c28 cm.
504			_aIncludes bibliographical references and index.
505			_aPart I. Courtesy National Gypsum Company -- Part II. Courtesy The Coca-Cola Company -- Part III. Courtesy Revlon -- Part IV. Courtesy Nike Inc. -- Part V. Courtesy The Interpublic Group of Companies, Inc.
520			_aBritish novelist Norman Douglas may have captured the essence of advertising's worldwide significance when he remarked: "You can tell the ideals of a nation by its advertisements." Indeed, while the advertising business was viewed as a particularly American institution in the first half of this century, that is certainly no longer the case. Today, everyone living and working in the modern world is under the influence of advertising. Thus, the study of advertising has taken on new importance, not only for the student of business or journal-ism--who may one day be a practitioner- but also for the students of sociology, psychology, political science, economics, history, language, art, or the sciences, all of whom will continue to be consumers of advertising.
650			_aCONTEMPORARY ADVERTISING
700			_aArens, William F. _eco-author
942			_2lcc _cBK
999			_c8304 _d8304