000			01311nam a2200241Ia 4500
003			NULRC
005			20250520100604.0
008			250520s9999 xx 000 0 und d
020			_a9780470505748
040			_cNULRC
050			_aHF 1416 .K68 2011
100			_aKotabe, Masaaki _eauthor
245		0	_aGlobal marketing management / _cMasaaki Kotabe and Kristiaan Helsen
250			_aFifth Edition
260			_aNew Jersey : _bWiley, _cc2011
300			_axxiii, 717 pages : _billustrations ; _c28 cm.
365			_bPHP11238
504			_aIncludes index.
505			_aGlobalization -- Global economic environment -- Financial environment -- Cultural issues and buying behavior -- Political and legal environment -- Global marketing research -- Global segmentation and positioning -- Global marketing strategies -- Global market entry modes -- Global product development -- Marketing products and services -- Global pricing -- Communicating with the world consumer -- Sales management -- Global logistics and distribution -- Export and import management -- Planning, organization, and control of global marketing operations -- Marketing in emerging markets -- Global marketing and the Internet.
650			_aEXPORT MARKETING -- MANAGEMENT
700			_aHelsen, Kristiaan _eco-author
942			_2lcc _cBK
999			_c8793 _d8793