| 000 | 00939nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100605.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789814441360 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .L36 2013 | ||
| 100 |
_aLamb, Charles W. _eauthor |
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| 245 | 0 |
_aPrinciples of marketing / _cCharles W. Lamb, Joe F. Hair and Carl McDaniel |
|
| 250 | _aPhilippine edition. | ||
| 260 |
_aAndover, Mass. : _bCengage Learning Asia Pte Ltd, _cc2013 |
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| 300 |
_axvi, 386 pages : _billustrations ; _c26 cm |
||
| 365 | _bPHP550 | ||
| 504 | _aIncludes index. | ||
| 505 | _a1. The world of marketing -- 2. Analyzing marketing opportunities -- 3. Product decision -- 4. Distribution decision -- 5. Promotion and communication strategies -- 6. Pricing decision -- 7. Technology-driven marketing. | ||
| 650 | _aMARKETING | ||
| 700 |
_aJoe F. Hair;Carl McDaniel _eco-author;co-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8829 _d8829 |
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