000 00939nam a2200241Ia 4500
003 NULRC
005 20250520100605.0
008 250520s9999 xx 000 0 und d
020 _a9789814441360
040 _cNULRC
050 _aHF 5415 .L36 2013
100 _aLamb, Charles W.
_eauthor
245 0 _aPrinciples of marketing /
_cCharles W. Lamb, Joe F. Hair and Carl McDaniel
250 _aPhilippine edition.
260 _aAndover, Mass. :
_bCengage Learning Asia Pte Ltd,
_cc2013
300 _axvi, 386 pages :
_billustrations ;
_c26 cm
365 _bPHP550
504 _aIncludes index.
505 _a1. The world of marketing -- 2. Analyzing marketing opportunities -- 3. Product decision -- 4. Distribution decision -- 5. Promotion and communication strategies -- 6. Pricing decision -- 7. Technology-driven marketing.
650 _aMARKETING
700 _aJoe F. Hair;Carl McDaniel
_eco-author;co-author
942 _2lcc
_cBK
999 _c8829
_d8829