| 000 | 01312nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100611.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9781885693877 | ||
| 040 | _cNULRC | ||
| 050 | _aGV 716 .S76 2009 | ||
| 100 |
_aStotlar, David K. _eauthor |
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| 245 | 0 |
_aDeveloping successful sport sponsorship plans / _cDavid K. Stotlar |
|
| 250 | _aThird edition | ||
| 260 |
_aMorgantown, West Virginia : _bFitness Information Technology, _cc2009 |
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| 300 |
_aix, 128 pages : _billustrations ; _c29 cm |
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| 365 | _bUSD51.18 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aUnderstanding sport sponsorship -- Prospecting for sponsors -- Identifying sponsor needs -- Olympic sponsorship opportunities -- Individual athlete sponsorships -- Financial implications -- Developing successful sport sponsorship proposals -- Securing sponsorship agreements -- Managing sport sponsorships | ||
| 520 | _aDeveloping successful sport sponsorship plans has evolved through several years of developing, reviewing and critiquing sport sponsorships and draws on internationally renowned sports marketing professor and author David Stotlar's experience in academia and the sport industry. | ||
| 650 | _aSPORTS SPONSORSHIP -- UNITED STATES | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c9136 _d9136 |
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