| 000 | 01172nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100626.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9781285922065 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .F47 2013 | ||
| 100 |
_aFarrell, O. C. _eauthor |
||
| 245 | 0 |
_aMarketing / _cO. C. Ferrell, G. Thomas M. Hult and William M. Pride |
|
| 260 |
_aAndover, Mass. : _bCengage Learning Asia Pte Ltd, _cc2013 |
||
| 300 |
_ax, 359 pages : _billustrations ; _c26 cm. |
||
| 365 | _bPHP465 | ||
| 505 | _aChapter 1. Strategic marketing management -- Chapter 2. The global marketing environment -- Chapter 3. Selecting target markets -- Chapter 4. Product decisions -- Chapter 5. Developing and managing goods and services -- Chapter 6. Pricing decisions -- Chapter 7. Supply chain management and marketing channels -- Chapter 8. Retailing, wholesaling, and direct marketing -- Chapter 9. Integrated marketing communications -- Chapter 10. Advertising and public relations -- Chapter 11. Personal selling and sales promotion | ||
| 650 | _aMARKETING | ||
| 700 |
_aHult, G. Thomas M.;Pride, William M. _eco-author;co-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c9788 _d9788 |
||