000 01172nam a2200217Ia 4500
003 NULRC
005 20250520100626.0
008 250520s9999 xx 000 0 und d
020 _a9781285922065
040 _cNULRC
050 _aHF 5415 .F47 2013
100 _aFarrell, O. C.
_eauthor
245 0 _aMarketing /
_cO. C. Ferrell, G. Thomas M. Hult and William M. Pride
260 _aAndover, Mass. :
_bCengage Learning Asia Pte Ltd,
_cc2013
300 _ax, 359 pages :
_billustrations ;
_c26 cm.
365 _bPHP465
505 _aChapter 1. Strategic marketing management -- Chapter 2. The global marketing environment -- Chapter 3. Selecting target markets -- Chapter 4. Product decisions -- Chapter 5. Developing and managing goods and services -- Chapter 6. Pricing decisions -- Chapter 7. Supply chain management and marketing channels -- Chapter 8. Retailing, wholesaling, and direct marketing -- Chapter 9. Integrated marketing communications -- Chapter 10. Advertising and public relations -- Chapter 11. Personal selling and sales promotion
650 _aMARKETING
700 _aHult, G. Thomas M.;Pride, William M.
_eco-author;co-author
942 _2lcc
_cBK
999 _c9788
_d9788