Electronic word of mouth and its impact to customer purchased decision /
Baria, Maria Ysabella Louise
Electronic word of mouth and its impact to customer purchased decision / Maria Ysabella Louise Baria [and four others] - Manila : National University, 2022 - viii, 62 leaves ; 30 cm.
Includes bibliographical references.
Chapter 1. Introduction -- Chapter 2. Review of related literature and studies -- Chapter 3. Methodology -- Chapter 4. Results and discussion -- Chapter 5. Summary, Conclusion and recommendation -- References -- Appendices.
This study will investigate how electronic word-of-mouth affects a consumer's decision to buy anything.
UGT CTHM BSHM .B375 2022
Electronic word of mouth and its impact to customer purchased decision / Maria Ysabella Louise Baria [and four others] - Manila : National University, 2022 - viii, 62 leaves ; 30 cm.
Includes bibliographical references.
Chapter 1. Introduction -- Chapter 2. Review of related literature and studies -- Chapter 3. Methodology -- Chapter 4. Results and discussion -- Chapter 5. Summary, Conclusion and recommendation -- References -- Appendices.
This study will investigate how electronic word-of-mouth affects a consumer's decision to buy anything.
UGT CTHM BSHM .B375 2022