Electronic word of mouth and its impact to customer purchased decision / Maria Ysabella Louise Baria [and four others]

By: Contributor(s): Material type: TextTextPublication details: Manila : National University, 2022Description: viii, 62 leaves ; 30 cmLOC classification:
  • UGT CTHM BSHM .B375 2022
Contents:
Chapter 1. Introduction -- Chapter 2. Review of related literature and studies -- Chapter 3. Methodology -- Chapter 4. Results and discussion -- Chapter 5. Summary, Conclusion and recommendation -- References -- Appendices.
Summary: This study will investigate how electronic word-of-mouth affects a consumer's decision to buy anything.
Item type: Thesis
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Thesis Thesis National University - Manila LRC - Main Thesis Hospitality Management UGT CTHM BSHM .B375 2022 (Browse shelf(Opens below)) c.1 Available UGTHE000002135

Includes bibliographical references.

Chapter 1. Introduction -- Chapter 2. Review of related literature and studies -- Chapter 3. Methodology -- Chapter 4. Results and discussion -- Chapter 5. Summary, Conclusion and recommendation -- References -- Appendices.

This study will investigate how electronic word-of-mouth affects a consumer's decision to buy anything.

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