Customer satisfaction and loyalty in the hotel industry in utilizing chatbots /

Polmo, Liezel A.

Customer satisfaction and loyalty in the hotel industry in utilizing chatbots / Liezel A. Polmo [and three others] - Manila : National University, 2024 - ix, 92 leaves ; 30 cm.

Includes bibliographical references.

Chapter 1. Introduction -- Chapter 2. Review of related literature -- Chapter 3. Methodology -- Chapter 4. Results and discussion -- Chapter 5. Summary, Conclusion and recommendation -- References -- Appendices.

The hotel industry is undergoing a profound transformation driven by advances in chatbot applications to accommodate some customer concerns.

UGT CTHM BSHM .P65 2024