This is PR : the realities of public relations / Doug Newsom and Alan Scott.
Material type:
TextPublication details: California : Wadsworth Publishing Company, c1985Edition: Third EditionDescription: xix, 518 pages : illustrations ; 23 cmISBN: 0534042872Subject(s): PUBLIC RELATIONS | PUBLIC RELATIONSLOC classification: HM 263 .N49 1985
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LRC - Annex | National University - Manila | Gen. Ed. - CBA | Relegation Room | GC HM 263 .N49 1985 (Browse shelf (Opens below)) | c.1 | Available | NULIB000006176 |
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| GC HJ 257.2 .A76 1985 Public finance / | GC HJ 70 .O93 1982 Theory Z : how American business can meet the Japanese challenge / | GC HJ 7491 .M55 1987 Compensation / | GC HM 263 .N49 1985 This is PR : the realities of public relations / | GC HM 51. B54 1970 The social order / | GC H 5726 .G55 1973 Letters that mean business / | GC QA 154.2 .J646 1978 College Algebra and Trigonometry / |
Includes index.
Part 1. The role of PR -- Part 2. Research for PR -- Part 3. PR Audiences -- Part 4. Communication-Art and Style -- Part 5. PR in Action -- Part 6. PR's legal and ethical environment.
This book is devoted to discussing what PR is and isn't, how it began and what it is today.
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