Principles of marketing / Philip Kotler and Gary Armstrong
Material type:
TextPublication details: Boston : Pearson, c2013Edition: 14th editionDescription: 636 pages illustrations 26 cmISBN: 978-0-273-77982-7Subject(s): MARKETING --TEXTBOOKS | MARKETINGLOC classification: HF 5415 .K68 2013
Contents:
1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumers -- 3. Designing a customer-driven strategy and mix -- 4. Extending marketing.
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National University - Manila | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5415 .K68 2013 (Browse shelf (Opens below)) | c.1 | Available | NULIB000007546 | |
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LRC - Annex | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5415 .K68 2013 c.2 (Browse shelf (Opens below)) | c.2 | Available | NULIB000009829 |
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| GC HF 5415 .I56 V158 2002 vol.10 The Power of riches / | GC HF 5415 .J64 1998 Who moved my cheese? : an a-mazing way to deal with change in your work and in your life | GC HF 5415 .K68 2008 Principles of marketing / | GC HF 5415 .K68 2013 Principles of marketing / | GC HF 5415 .K68 2013 c.2 Principles of marketing / | GC HF 5415 .K86 2004 Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / | GC HF 5415 .K86 2012 Marketing and business management / |
Includes bibliographical references and index
1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumers -- 3. Designing a customer-driven strategy and mix -- 4. Extending marketing.
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