Marketing / O. C. Ferrell, G. Thomas M. Hult and William M. Pride
Material type:
TextPublication details: Andover : Cengage, c2013Description: x, 359 pages : illustrations ; 26 cmISBN: 9781285922065Subject(s): MARKETINGLOC classification: HF 5415 .F47 2013
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5415 .F47 2013 (Browse shelf (Opens below)) | c.1 | Available | NULIB000007547 |
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| GC HF 5415 .B13 1994 Marketing / | GC HF 5415 .B66 2013 Principles of marketing / | GC HF 5415 .E86 1990 Marketing / | GC HF 5415 .F47 2013 Marketing / | GC HF 5415 .F47 2013 Marketing / | GC HF 5415 .G61 1999 52 ways to make more money in network marketing / | GC HF 5415 .H85 2013 Marketing foundations / |
Chapter 1. Strategic marketing management --
Chapter 2. The global marketing environment --
Chapter 3. Selecting target markets --
Chapter 4. Product decisions --
Chapter 5. Developing and managing goods and services --
Chapter 6. Pricing decisions --
Chapter 7. Supply chain management and marketing channels --
Chapter 8. Retailing, wholesaling, and direct marketing --
Chapter 9. Integrated marketing communications --
Chapter 10. Advertising and public relations --
Chapter 11. Personal selling and sales promotion
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