Marketing research kit for dummies / Michael R. Hyman and Jeremy J. Sierra
Material type:
TextPublication details: Hoboken, N.J.: John Wiley, 2010Description: xiv, 392 pages : illustrations ; 24 cmISBN: 9780470520680Subject(s): MARKETING RESEARCHLOC classification: GC HF 5415.2 .H96 2010
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| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5415.2 .H96 2010 (Browse shelf (Opens below)) | c.1 | Available | NULIB000008755 |
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| GC HF 5415.1 .K87 2003 Marketing management : an Asian perspective / | GC HF 5415.1 .W58 1997 The Complete idiot's guide to marketing basics / | GC HF 5415.2 .B73 2013 Marketing research : tools and techniques / | GC HF 5415.2 .H96 2010 Marketing research kit for dummies / | GC HF 5415.2 .H253 2013 Market research in practice: How to get greater insight from your market / | GC HF 5415.2 .I33 2013 Marketing models : multivariate statistics and marketing analytics / | GC HF 5415.2 .I33 2015 Marketing models : multivariate statistics and marketing analytics / |
Includes index.
Marketing research: learn it, live it, love it --
Surveys: a great way to research --
More methods to meet your needs --
Collecting, analyzing, and reporting your data --
The part of tens.
Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data
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