World class communication : how great CEOs win with the public, shareholders, employees, and the media / Virgil Scudder and Ken Scudder
Material type:
TextPublication details: New Jersey : John Wiley & Sons, Inc., c2012Description: xviii, 218 pages ; 25 cmISBN: 9781118230053Subject(s): COMMUNICATION IN MANAGEMENT | COMMUNICATION IN ORGANIZATIONS | PUBLIC RELATIONSLOC classification: HD 30.3 .S38 2012
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HD 30.3 .S38 2012 (Browse shelf (Opens below)) | c.1 | Available | NULIB000009549 |
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| GC HD 30.3 .A73 1998 Corporate communication / | GC HD 30.3 .M378 1989 Mastering the art of Q & A : a survival guide for tough, trick, and hostile questions / | GC HD 30.3 .O35 2005 Strategic communication in business and the professions / | GC HD 30.3 .S38 2012 World class communication : how great CEOs win with the public, shareholders, employees, and the media / | GC HD 30.4 .C66 2011 Business research methods / | GC HD 30.4 .C66 2014 Business research methods / | GC HD 30.4 .E47 2001 Business research methods / |
Includes index.
The essentials of successful communication -- Vital constituencies -- The Media factor -- Public appearances -- The world outside -- It's crunch time
The CEO has to communicate with diverse audiences. Many people and organizations can have an impact on a company's fortunes, including shareholders, the media, employees, unions and government. The book gives tools for the succesful CEO.
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