Principles of advertising and IMC / Tom Duncan
Material type:
TextPublication details: Chicago, IL: McGraw-Hill/Irwin, c2005Edition: Second EdiitonDescription: xxvii, 774 pages : color illustrations ; 29 cmISBN: 71250409Subject(s): BRAND NAME PRODUCTS -- MARKETING -- MANAGEMENTLOC classification: HF 5415.13 .D86 2005
Contents:
How brands are built --
Basic MC strategies for building brands --
Creating, sending, and receiving brand messages --
The marketing communication functions --
The big picture
Books
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5415.13 .D86 2005 (Browse shelf (Opens below)) | c.1 | Available | NULIB000009659 |
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| GC HF 5415.12.A78 .M37 2013 c.2 Marketing in Asia / | GC HF 5415.12.A78 .M37 2013 c.3 Marketing in Asia / | GC HF 5415.12.P6 .P32 1994 Principles of marketing / | GC HF 5415.13 .D86 2005 Principles of advertising and IMC / | GC HF 5415.13 .I33 2012 c.1 Marketing management / | GC HF 5415.13 .I33 2012 c.2 Marketing management / | GC HF 5415.13 .M37 2012 Marketing management : an Asian perspective / |
Includes index.
How brands are built --
Basic MC strategies for building brands --
Creating, sending, and receiving brand messages --
The marketing communication functions --
The big picture
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