Marketing and business management / Sumit Kumar
Material type:
TextPublication details: New Delhi: Random Publications, 2012Description: [viii], 264 pages : 22 cmISBN: 9789381421918Subject(s): MARKETING | MARKETING MANAGEMENTLOC classification: HF 5415 .K86 2012
Contents:
1. Delivering the customer-focused value --
2. Customer relationship management --
3. Outsourcing and globalization --
4. Depository system and Indian stock market --
5. Value leadership
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Books
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5415 .K86 2012 (Browse shelf (Opens below)) | c.1 | Available | NULIB000009670 |
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| GC HF 5415 .K68 2013 Principles of marketing / | GC HF 5415 .K68 2013 c.2 Principles of marketing / | GC HF 5415 .K86 2004 Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / | GC HF 5415 .K86 2012 Marketing and business management / | GC HF 5415 .K87 2001 Principles of marketing / | GC HF 5415 .K87 2002 Principles of marketing / | GC HF 5415 .K87 2004 Principles of marketing / |
Includes bibliography and index.
1. Delivering the customer-focused value --
2. Customer relationship management --
3. Outsourcing and globalization --
4. Depository system and Indian stock market --
5. Value leadership
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