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Strategic marketing management / Luiz Moutinho and Geoff Southern

By: Moutinho, Luiz [author]Contributor(s): Southern, Geoff [co-author]Material type: Text

TextPublication details: Singapore : Cengage Learning Asia Pte Ltd, c2013Edition: Philippine EditionDescription: xxii, 490 pages : illustrations ; 23 cmISBN: 9789814369565Subject(s): MARKETING MANAGEMENT | STRATEGIC PLANNINGLOC classification: HF 5415.13 .M69 2013

Contents:

Part 1. Introduction to marketing and business processes -- Part 2. Future-predicting processes (scenario building and forecasting) -- Part 3. Data management processes -- Part 4. Keeping existing customer processes (order fulfillment) -- Part 5. Getting new customer processes (order acquisition) -- Part 6. Organizational development and co-ordination (infrastructure processes) -- Part 7. The future

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415.13 .M69 2013 (Browse shelf (Opens below))	c.1	Available		NULIB000009819

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Previous	GC HF 5415.13 .I33 2012 c.1 Marketing management /	GC HF 5415.13 .I33 2012 c.2 Marketing management /	GC HF 5415.13 .M37 2012 Marketing management : an Asian perspective /	GC HF 5415.13 .M69 2013 Strategic marketing management /	GC HF 5415.13 .M85 2013 Marketing management : a strategic decision-making approach /	GC HF 5415.13 .P47 2010 Basic marketing : a marketing strategy planning approach /	GC HF 5415.13 .P48 2013 Marketing management : knowledge and skills /	Next

Includes references and index.

Part 1. Introduction to marketing and business processes --
Part 2. Future-predicting processes (scenario building and forecasting) --
Part 3. Data management processes --
Part 4. Keeping existing customer processes (order fulfillment) --
Part 5. Getting new customer processes (order acquisition) --
Part 6. Organizational development and co-ordination (infrastructure processes) --
Part 7. The future

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