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Product planning simplified / Philip Roger Marvin

By: Marvin, Philip [author]Material type: Text

TextPublication details: New York : American Management Association, c1972Description: xviii, 221 pages : illustrations ; 24 cmISBN: 081445299XSubject(s): PRODUCT MANAGEMENTLOC classification: HD 69 .M37 1972

Contents:

Part One. Finding and Screening -- Part Two. Funding and Auditing -- Part Three. Organizing -- Part Four. Staffing.

Summary: Management development guide expounding successful management practices used in the USA in product development - covers the choice of product, pricing, cost accounting, managerial decision making, marketing, profitability and patentability of new products, industrial research and technology, engineering standards, etc. Diagrams and statistical tables.

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Gen. Ed. - CBA	Relegation Room	GC HD 69 .M37 1972 (Browse shelf (Opens below))	Deselected		NULIB000005505

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Previous								Next
Previous	GC HD 6099 .P45 1983 Women and work : inequality in the labour market /	GC HD 6508 .H47 1987 Collective bargaining & labor relations /	GC HD 66 .R63 1982 Quality circles /	GC HD 69 .M37 1972 Product planning simplified /	GC HD 69.P75 .M37 1976 Project management : how to make it work /	GC HD 69.S6 .Q84 1980 Basics of successful business planning /	GC HD 6957.U6 .N35 1985 Re-inventing the corporation : transforming your job and your company for the new information society /	Next

Includes index.

Part One. Finding and Screening -- Part Two. Funding and Auditing -- Part Three. Organizing -- Part Four. Staffing.

Management development guide expounding successful management practices used in the USA in product development - covers the choice of product, pricing, cost accounting, managerial decision making, marketing, profitability and patentability of new products, industrial research and technology, engineering standards, etc. Diagrams and statistical tables.

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