Elements of marketing / Ruby Fernandez Alminar
Material type:
TextPublication details: Mandaluyong City : National Book Store, c1991Description: xii, 194 pages ; 23 cmISBN: 9710850393Subject(s): MARKETINGLOC classification: HF 5415 .A44 1991
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LRC - Annex II | National University - Manila | Marketing Management | Filipiniana | FIL HF 5415 .A44 1991 (Browse shelf (Opens below)) | c.1 | Available | NULIB000012847 |
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| FIL HF 5415.1265 .G37 2010 E-marketing / | FIL HF 5548.4 .A65 2005 Managing to excel : a guide for managers and entrepreneurs / | FIL HF 5415 .L796r 1996 Real marketing / | FIL HF 5415 .A44 1991 Elements of marketing / | FIL HF 5415 .B34 2014 c.1 Marketing basics : a modular approach / | FIL HF 5415 .B34 2014 c.2 Marketing basics : a modular approach / | FIL HF 5415 .D56 2009 c.1 Marketing a simplified approach : text and cases / |
Includes bibliographical references.
1. The Marketing System: Its Nature and the Elements -- 2. The Product -- 3. Pricing Objectives and Price Determination -- 4. Channels of Distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers Cooperatives.
This work was conceived to supplement teaching materials made by a local authors in the field of marketing.
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