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The best of marketing Rx : for entrepreneurs, marketing practitioners, and marketing students / Ned Roberto

By: Roberto, Ned [author]Material type: Text

TextPublication details: Manila, Philippines : Rex Book Store, c2015Description: x, 286 pages ; 22 cmSubject(s): MARKETING | MARKETING -- PHILIPPINES | MARKETING RESEARCHLOC classification: HF 5415.13 .R64 2015

Contents:

Chapter 1. Market segmenting for business-growing -- Chapter 2. Brand Positioning as consumer behavior -- Chapter 3. Innovations in product and process -- Chapter 4. Market Responsive pricing -- Chapter 5. Marketing's Marketer Side: The total Marketing mix -- Chapter 6. Marketing's Marketer Side: The Marketing Mix Levers.

Summary: This edition of The best of marketing Rx includes selected columns on the marketing mix and this mix's marketing levers in their individual functions, as well as in pairs and triads.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415.13 .R64 2015 c.1 (Browse shelf (Opens below))	c.1	Available		NULIB000015098
Books	LRC - Annex II	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415.13 .R64 2015 c.2 (Browse shelf (Opens below))	c.2	Available		NULIB000015101

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Previous			No cover image available	No cover image available				Next
Previous	FIL HF 5415.12 .P5V13 1983 Marketing management in the Philippine setting	FIL HF 5415.12.P6 .Z37 2014 Principles of marketing /	FIL HF 5415.13 .R64 2015 c.1 The best of marketing Rx : for entrepreneurs, marketing practitioners, and marketing students /	FIL HF 5415.13 .R64 2015 c.2 The best of marketing Rx : for entrepreneurs, marketing practitioners, and marketing students /	FIL HF 5415.1265 .G37 2010 E-marketing /	FIL HF 5548.4 .A65 2005 Managing to excel : a guide for managers and entrepreneurs /	FIL HF 5415 .L796r 1996 Real marketing /	Next

This edition of The best of marketing Rx includes selected columns on the marketing mix and this mix's marketing levers in their individual functions, as well as in pairs and triads.

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