International marketing / Philip R. Cateora
Material type:
TextPublication details: New York : Irwin, c1990Edition: Seventh editionDescription: xiv, 870 pages ; 24 cmISBN: 0256079536Subject(s): EXPORT MARKETING | LOC classification: HF 1009.5 .C35 1990
Contents:
Part 1. Overview --
Part 2. The cultural environment of global marketing --
Part 3. Part 3. Global marketing management --
Part 4. Corporate contest of marketing.
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Books
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 1009.5 .C35 1990 (Browse shelf (Opens below)) | c.1 | Available | NULIB000005661 |
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| GC HD 9773 .D34 2012 The Ikea edge : building global growth and social good at the world's most iconic home store / | GC HE 8689.6 .S55 1995 Telecommunications management : broadcasting/cable and the new technologies / | GC HF 66.9 .A36 1993 Making it happen : managing performance at work / | GC HF 1009.5 .C35 1990 International marketing / | GC HF 1009.5 .C38 2013 International marketing / | GC HF 1416.5 .F65 2017 The Global entrepreneur : taking your business international / | GC HF 1418.5 .S68 2013 Introducing globalization : Ties, Tension, and Uneven Integration / |
Includes bibliography and index.
Part 1. Overview --
Part 2. The cultural environment of global marketing --
Part 3. Part 3. Global marketing management --
Part 4. Corporate contest of marketing.
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