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Social media : how to engage, share, and connect / Regina Luttrell

By: Luttrell, Regina [author]Material type: Text

TextPublication details: Lanham, Maryland : Rowman & Littlefield, c2019Edition: Third EditionDescription: 228 pages ; 26 cmISBN: 9781538110799Subject(s): LOC classification: HM 742 .L88 2019

Contents:

List of Figures -- Foreword by Gary Grates -- Preface -- Introduction: "But I Already Know Social Media" -- Part I The Advancement of an Industry -- Part II. Strategic Planning: Public Relations and Social Media -- Part III Strategic Management: Public Relations and Social Media.

Summary: Updated to reflect the latest technological innovation and challenges, this book will help readers understand and successfully use today's social media tools.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	National University - Manila	Communication	General Circulation	GC HM 742 .L88 2019 (Browse shelf (Opens below))	c.1	Available		NULIB000018549

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Includes index.

Updated to reflect the latest technological innovation and challenges, this book will help readers understand and successfully use today's social media tools.

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