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Effectiveness of steakhouse marketing strategies to attract customers around Metro Manila / Gillian D. Pascual.

By:

Pascual, Gillian D [author]

Material type: Text

TextPublication details: Manila : National University, 2017Description: 44 leaves : color illustrations ; 28 cmLOC classification:

UGT CTHM BSHM .P373 2017

Contents:

Title -- Approval sheet -- Certificate of originality -- Acknowledgement sheet -- Abstract -- Table of contents -- List of tables -- List of figures -- Chapter 1 Introduction --Chapter 2 Review of related literature -- Chapter 3 Methodology -- Chapter 4 Results and discussions -- Chapter 5 Conclusions and directions for future research -- References -- Appendices.

Summary: The aim of this study is to determine the effectiveness of the marketing strategies of steakhouse restaurant from the 4p's of marketing strategies its self in terms of Product, Place, Promotion and Price and some of the marketing strategies are included.

Item type:

Thesis

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Thesis	National University - Manila	LRC - Main Thesis	Hospitality Management	UGT CTHM BSHM .P373 2017 (Browse shelf(Opens below))	c.1	Available		UGTHE000001082

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Includes bibliographical references.

The aim of this study is to determine the effectiveness of the marketing strategies of steakhouse restaurant from the 4p's of marketing strategies its self in terms of Product, Place, Promotion and Price and some of the marketing strategies are included.

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