A study on the marketing strategies of Jollibee Foods Corporation / Christian Chester F. Frial
Material type:
TextPublication details: Manila: National University, 2002Description: ii, 37 leaves : 28 cmSubject(s): MARKETING STRATEGIESLOC classification: UGT CBA BSBA-MM .F75 2002
Thesis
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LRC - Annex | National University - Manila | Marketing Management | Thesis | UGT CBA . BSBA-MM .F75 2002 (Browse shelf (Opens below)) | c.1 | Available | UGTHE000000112 |
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Research Method : Descriptive Research Design
Includes bibliographical references
Title page -- Acknowledgement -- Table of Contents -- Chapter 1. The Problem and its Background -- Chapter 2. Review of Related Studies and Literature -- Chapter 3. Research Methodology -- Chapter 4. Presentation, Analysis, and Interpretation -- Chapter 5. Summary, Conclusions, and Recommendations.
This study is focused on the marketing strategies of Jollibee as observed in selected outlets/branches in Metro Manila.
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