Impact of brand image to purchase decision of customer in a selected restaurant / Kim Ezer D. Salomia.
Material type:
- UGT CTHM BSHM .S25 2018

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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National University - Manila | LRC - Main Thesis | Hospitality Management | UGT CTHM BSHM .S25 2018 (Browse shelf(Opens below)) | c.1 | Available | UGTHE000001496 |
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Includes bibliographical references.
Title -- Approval sheet -- Acknowledgement sheet -- Abstract -- Table of contents -- List of tables -- List of figures -- Chapter 1. Introduction -- 2. Conceptual literature -- 3. Methodology -- 4. Results and discussions -- 5. Conclusion and recommendation -- References -- Appendices.
The study was accomplished to find out what is the most effective brand name to purchase decision in a selected Restaurant on what makes customers purchase their product.
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