Marketing for tourism and hospitality / Angelita Ong Camilar-Serrano
Material type:
TextPublication details: Intramuros, Manila : Unlimited Books Library Services & Publishing Inc., c2020Description: x, 201 pages ; 25 cmISBN: 9786214270781Subject(s): TOURISM -- MARKETINGLOC classification: G 155.A1 .S47 2020
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| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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National University - Manila | National University - Manila | Hospitality Management | Filipiniana | FIL G 155.A1 .S47 2020 (Browse shelf (Opens below)) | c.1 | Available | NULIB000019160 |
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| FIL G 155.A1 .M34 2022 Strategic management in tourism and hospitality with total quality management / | FIL G 155.A1 .O86 2021 Philippine culture and tourism geography / | FIL G 155.A1 .S26 2009 Principles of tourism 1 / | FIL G 155.A1 .S47 2020 Marketing for tourism and hospitality / | FIL G 155.P6 .B33 2015 c.1 Tourism Marketing / | FIL G 155.P6 .B33 2015 c.2 Tourism Marketing / | FIL G 155.P6 .B33 2015 c.3 Tourism Marketing / |
Includes bibliographical references.
01. Introduction to Marketing for Tourism and Hospitality -- 02. Tourism and Hospitality Service Marketing and Quality -- 03. The Marketing Environment -- 04. Tourism and Hospitality Service Marketing and Quality -- 05. Market Segmentation, Targeting and Positioning -- 06. Tourism and Hospitality Products -- 07. Pricing Tourism and Hospitality Product -- 08. Distribution Channels Tourism and Hospitality Product -- 09. Promoting Tourism and Hospitality Product -- Bibliography -- Webliography.
The goal of this book is to maker marketing a significant component of the tourism and hospitality industry in identifying what factors make customers choose a particular tourism and/or hospitality service/s.
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