Tourism and hospitality marketing / John Paul Buenaventura and Liberty Buenaventura-Gutierrez
Material type:
TextPublication details: Manila : Mindshapers Co., Inc., c2022Description: x, 212 pages ; 26 cmISBN: 9786214063437Subject(s): TOURISM -- MANAGEMENT | HOSPITALITY INDUSTRY -- MANAGEMENTLOC classification: TX 911.3 .B84 2022
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National University - Manila | National University - Manila | Hospitality Management | Filipiniana | FIL TX 911.3 .B84 2022 (Browse shelf (Opens below)) | c.1 | Checked out | 08/30/2024 | NULIB000019235 |
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| FIL TX 740.5 .S26 2022 Food styling design / | FIL TX 911.2 .C78 2006 Convention and event management / | FIL TX 911.3 .A74 2023 Menu design and revenue management / | FIL TX 911.3 .B84 2022 Tourism and hospitality marketing / | FIL TX 911.3 .G84 2007 Competency-based learning guide in beverage management / | FIL TX 911.3.C65 .F33 2020 Cost control in hospitality industry / | FIL TX 911.3.C65 .V45 2021 c.1 Food, beverage, and labor cost control / |
Includes bibliographical references
Chapter .1 Introduction to marketing -- Chapter 2. Hospitality services marketing -- Chapter 3. Hospitality marketing mix -- Chapter 4. Product service mix -- Chapter 5. Price mix -- Chapter 6. Promotion mix -- Chapter 7. Place mix-channel of distribution -- Chapter 8. Marketing plan -- Chapter 9. Strategic marketing and tactical marketing -- Chapter 10. Market opportunity and consumer analysis -- Chapter 11. Consumer behavior -- Chapter 12. Customer relationship development strategies -- Chapter 13. Marketing research and environment -- Chapter 14. Market segmentation -- Chapter 15. Tourism marketing.
The aim of this book is to provide students with an understanding of the key concepts and practices of marketing that are applied in the tourism and hospitality industries.
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