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Marketing research / Donald R. Cooper and Pamela S. Schindler

By: Cooper, Donald R [author]Contributor(s): Schindler, Pamela S [co-author]Material type: Text

TextPublication details: New York: McGraw-Hill/Irwin, c2006Description: xix, 790 pages : illustrations ; 28 cmISBN: 9780071115711Subject(s): MARKETING RESEARCHLOC classification: HF 5415 .S35 2006

Contents:

Part 1. Research in marketing -- Part 2. The design of marketing research -- Part 3. The sources and collection of data -- Part 4. Analysis and presentation of data

Summary: Takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. The first part of this book presents the overview, while parts 2, 3, and 4 provide the details on methodologies and techniques.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415 .S35 2006 (Browse shelf (Opens below))	c.1	Available		NULIB000000267

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Previous	GC HF 5415 .P24 1999 Marketing : key to business success today /	GC HF 5415 .P75 2011 Principles of marketing : an Asian perspective	GC HF 5415 .R36 1991 Industrial marketing : analysis, planning and control /	GC HF 5415 .S35 2006 Marketing research /	GC HF 5429 .D37 2014 The Retail management formula : a navigational guide to consistently effective retail management /	GC HF 5429 .L48 2009 Retailing management /	GC HF 5429 .L48 2014 The New rules of retail : competing in the world's toughest marketplace /	Next

Including bibliographical references and index.

Part 1. Research in marketing --
Part 2. The design of marketing research --
Part 3. The sources and collection of data --
Part 4. Analysis and presentation of data

Takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. The first part of this book presents the overview, while parts 2, 3, and 4 provide the details on methodologies and techniques.

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