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Marketing management / Baniline Jone V. Abantao

By: Abantao, Baniline Jone V [author]Material type: Text

TextPublication details: Quezon City : Rex Book Store, c2024Edition: First EditionDescription: viii, 285 pages ; 26 cmISBN: 9786210450378Subject(s): MARKETING -- MANAGEMENTLOC classification: HF 5413.13 .A23 2024

Contents:

Chapter 1. Introduction to Marketing Management -- Chapter 2. Consumer Buying Behavior -- Chapter 3. Branding and Brand Strategy -- Chapter 4. Advertising and Public Relations.

Summary: This Marketing Management textbook encapsulates the learning journey of the learner through a variety of activities that would effectively lead him/her in a journey of learning the true nature of marketing.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	Filipiniana	FIL HF 5413.13 .A23 2024 (Browse shelf (Opens below))	c.1	Available		NULIB000019732

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Previous	FIL HD 70.A72 .L56 1986 The overseas Chinese in ASEAN : business strategies and management practices /	FIL HD 70 .P75 2006 Strategy demythicized : why today's business models fail to deliver /	FIL HF 572.1 .F23 1987 A Manual of effective business correspondence.	FIL HF 5413.13 .A23 2024 Marketing management /	FIL HF 5415.2 .A23 2024 Marketing research /	FIL HF 5415.12.P6 .G6 2001 Fundamentals of marketing in the Philippine setting /	FIL HF 5438.5 .Sa26 2010 Sales promotion : principles & best practices /	Next

Includes bibliographical references and index.

Chapter 1. Introduction to Marketing Management -- Chapter 2. Consumer Buying Behavior -- Chapter 3. Branding and Brand Strategy -- Chapter 4. Advertising and Public Relations.

This Marketing Management textbook encapsulates the learning journey of the learner through a variety of activities that would effectively lead him/her in a journey of learning the true nature of marketing.

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