Marketing / Patrick E. Murphy
Material type:
TextPublication details: Illinois : Scott, Foresman and Company, c1985Description: xvi, 654 pages : illustrations ; 32 cmISBN: 0673159256Subject(s): MARKETINGLOC classification: HF 5415 .M835 1985
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
|
Books
|
LRC - Annex | National University - Manila | Gen. Ed. - CBA | Relegation Room | GC HF 5415 .M835 1985 (Browse shelf (Opens below)) | c.1 | Available | NULIB000005859 |
Browsing National University - Manila shelves, Shelving location: Relegation Room, Collection: Gen. Ed. - CBA Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| GC HF 5415 .B87 1975 Principles of marketing / | GC HF 5415 .E93 1987 Marketing / | GC HF 5415 .L77 1988 Marketing accounting services / | GC HF 5415 .M835 1985 Marketing / | GC HF 5415 .M94 1986 c.1 Marketing / | GC HF 5415 .M94 1986 c.2 Marketing / | GC HF 5415 .P75 1987 c.1 Marketing : basic concepts and decisions / |
Includes index.
Marketing foundations -- The External marketing environment -- Market analysis -- Product strategy -- Pricing strategy -- Channel strategy -- Promotion strategy -- Implementation and control -- Marketing and the future
This book represents our thinking developed over a number of years of teaching students in their first course on the subject.
There are no comments on this title.