Marketing : basic concepts and decisions / William M. Pride
Material type:
TextPublication details: [Boston] : Houghton Mifflin, c1987Edition: Fifth EditionDescription: xxx, 751 pages : color illustrations ; 25 cmISBN: 0395357101Subject(s): MARKETINGLOC classification: HF 5415 .P75 1987
Contents:
Part 1. An analysis of marketing opportunities -- Part 2. Product decisions -- Part 3. Distribution decisions -- Part 4. Promotion decisions.
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
|
Books
|
LRC - Annex | National University - Manila | Gen. Ed. - CBA | Relegation Room | GC HF 5415 .P75 1987 c.1 (Browse shelf (Opens below)) | c.1 | Available | NULIB000005877 | |
|
Books
|
LRC - Annex | National University - Manila | Gen. Ed. - CBA | Relegation Room | GC HF 5415 .P75 1987 c.2 (Browse shelf (Opens below)) | c.2 | Available | NULIB000005903 |
Browsing National University - Manila shelves, Shelving location: Relegation Room, Collection: Gen. Ed. - CBA Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| GC HF 5415 .M835 1985 Marketing / | GC HF 5415 .M94 1986 c.1 Marketing / | GC HF 5415 .M94 1986 c.2 Marketing / | GC HF 5415 .P75 1987 c.1 Marketing : basic concepts and decisions / | GC HF 5415 .P75 1987 c.2 Marketing : basic concepts and decisions / | GC HF 5415 .T58 1989 Marketing : the art & science of business mangament / | GC HF 5439 .S74 1981 Stressless selling : a guide to success for men & women in sales / |
Includes bibliographical references and index.
Part 1. An analysis of marketing opportunities -- Part 2. Product decisions -- Part 3. Distribution decisions -- Part 4. Promotion decisions.
There are no comments on this title.