Marketing : key to business success today / C.Northcote Parkinson, M. K. Rustomji and Walter E. Veira
Material type:
TextPublication details: India : Vision Books Ptv. Ltd, c1999Description: 175 pages : illustrations ; 22 cmISBN: 8170944732Subject(s): MARKETINGLOC classification: HF 5415 .P24 1999
Contents:
1. Introduction to marketing --
2. Product planning--first p of marketing --
3. Pricing--second p of marketing --
4. Physical distribution--third p of marketing --
5. Promotion and advertising--fourth p of marketing --
6. The role of sales promotion in marketing activity --
7. Control of operations --
8. New techniques in marketing.
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Books
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5415 .P24 1999 (Browse shelf (Opens below)) | c.1 | Available | NULIB000005901 |
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| GC HF 5415 .L36 2013 Principles of marketing / | GC HF 5415 .L48 2012 Marketing : defined, explained, applied / | GC HF 5415. N99 2003 Marketing your business : a guide to developing a strategic marketing plan / | GC HF 5415 .P24 1999 Marketing : key to business success today / | GC HF 5415 .P75 2011 Principles of marketing : an Asian perspective | GC HF 5415 .R36 1991 Industrial marketing : analysis, planning and control / | GC HF 5415 .S35 2006 Marketing research / |
1. Introduction to marketing --
2. Product planning--first p of marketing --
3. Pricing--second p of marketing --
4. Physical distribution--third p of marketing --
5. Promotion and advertising--fourth p of marketing --
6. The role of sales promotion in marketing activity --
7. Control of operations --
8. New techniques in marketing.
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