A Guide to marketing / William T. Ryan
Material type:
Contents:
Identifying the market -- The consumer and the product -- Pricing, promotion and selling -- Channel and legal structures -- Marketing in transitions.

Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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LRC - Annex | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5145. R93 1981 (Browse shelf (Opens below)) | c.1 | Available | NULIB000000953 |
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GC HF 1359 .A77 2001 International economics / | GC HF 1416 .I58 2014 International marketing / | GC HF 1416 .K68 2011 Global marketing management / | GC HF 5145. R93 1981 A Guide to marketing / | GC HF 5351 .C65 1997 Be creative : the toolkit for business success / | GC HF 5351.C734 2003 c.1 Comm 180 : making business work . | GC HF 5351.C734 2003 c.2 Comm 180 : making business work . |
Includes index.
Identifying the market -- The consumer and the product -- Pricing, promotion and selling -- Channel and legal structures -- Marketing in transitions.
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