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Total global strategy : managing for worldwide competitive advantage / George S. Yip

By: Yip, George SMaterial type: Text

TextPublication details: New Jersey : Prentice Hall, 1992Description: xviii, 318 pages ; 23 cmISBN: 133576582Subject(s): STRATEGIC PLANNING | INTERNATIONAL BUSINESS ENTERPRISES -- MANAGEMENT | INTERNATIONAL TRADELOC classification: GC HD 62.4 .Y57 1992

Contents:

Contents: Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Measuring industry drivers and strategy levers -- Conducting a global strategy analysis

Summary: I have written this book for several types of managers as well as for those who teach and research about global strategy.

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	General Education	General Circulation	GC HD 62.4 .Y57 1992 (Browse shelf (Opens below))	c.1	Available		NULIB000001054

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Previous	GC HD 58.9 .D375 2002 The committed enterprise : how to make vision and values work /	GC HD 58.82 .P7 1997 Organizational learning : the competitive advantage of the future /	GC HD 59.5 .O76 2002 The business communication casebook : a Notre Dame collection /	GC HD 62.4 .Y57 1992 Total global strategy : managing for worldwide competitive advantage /	GC HD 62.5 .H577 1995 Entrepreneurship : starting, developing, and managing a new enterprise /	GC HD 62.15 .S63 1992 Total quality control essentials : key elements, methodologies, and managing for success /	GC HD 62.15 .S73 c? The Total quality protfolio : The senior executive's guide to implementing quality.	Next

Includes index.

Contents:

Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Measuring industry drivers and strategy levers -- Conducting a global strategy analysis

I have written this book for several types of managers as well as for those who teach and research about global strategy.

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