Strategic management : concepts and cases : a competitive advantage approach / Fred R. David
Material type:
TextPublisher: Boston : Pearson, c2015Edition: Fifteenth editionDescription: xxxiv, 658 pages : color illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780133444797; 0133444791Subject(s): STRATEGIC PLANNING | STRATEGIC PLANNING -- CASE STUDYLOC classification: HD 30.28 .D38 2015
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HD 30.28 .D38 2015 c.1 (Browse shelf (Opens below)) | c.1 | Available | NULIB000011146 | |
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HD 30.28 .D38 2015 c.2 (Browse shelf (Opens below)) | c.2 | Available | NULIB000013182 |
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| GC HD 30.28 .C44 2006 Our feature presentation : strategy / | GC HD 30.28 .D38 2009 Strategic management: concepts and cases / | GC HD 30.28 .D38 2013 Strategic management concepts and cases : a competitive advantage approach / | GC HD 30.28 .D38 2015 c.1 Strategic management : concepts and cases : a competitive advantage approach / | GC HD 30.28 .D38 2015 c.2 Strategic management : concepts and cases : a competitive advantage approach / | GC HD 30.28 .D47 2010 Strategic management : text and cases / | GC HD 30.28 .E83 2013 Key strategy tools : the 80+ tools for every manager to build a winning strategy / |
Includes index.
Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy evaluation -- Key strategic-management topics -- Strategic-management case analysis
This textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan - a game plan, if you will - that can lead to sustainable competitive advantage for any type of business.
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