Event management : theory and practice / Jeff Wrathall and Abby Gee
Material type:

Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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National University - Manila | National University - Manila | Hospitality Management | General Circulation | GC GT 3405 .W73 2011 (Browse shelf (Opens below)) | c.1 | Available | NULIB000001899 |
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GC GT 3405 .P74 2012 c.1 Event marketing : how to successfully promote events, festivals, conventions, and expositions / | GC GT 3405 .P74 2012 c.2 Event marketing : how to successfully promote events, festivals, conventions, and expositions / | GC GT 3405 .T86 2006 Management of event operations / | GC GT 3405 .W73 2011 Event management : theory and practice / | GC GT 4890 .A45 2011 Festival and special event management / | GC GV 14.4 .K45 2019 vol.5 Leisure identities and interactions / | GC GV 191.66 .V56 2019 Social science and natural resource recreation management / |
Includes index.
Pt 1 The event management context --
1. Introduction to event managenment --
2. Environmental management and sustainability --
Pt 2 Planning events --
3. An introduction to the project management of events --
4. Developing an event concept --
5. Event marketing --
6. Event sponsorship --
7. Event budgeting --
Pt 3 Organising events --
8. Occupational health and safety and event security --
9. Event staffing --
10. Key human resource management issues --
11. Event logistics --
Pt 4 Conduct of the event --
12. Financial considerations --
13. Event legal compliance --
14. Monitoring performance and continuous improvement --
15. Production and theming --
16. Event staging and venues --
17. Risk and emergency services management.
Event Management: Theory and Practice is a new text that provides coverage of the most important competency units of Certificate III and Diploma of Events in the SIT07 Tourism, Hospitality and Events Training Package. A wide range of case studies, examples and event profiles from cultural, musical, sporting and corporate events provide students with a full and varied understanding of real-world events. These case studies include the Rainbow Serpent Music Festival, Moonlight Cinemas at the Royal Botanical Gardens and the 2000 Sydney Olympic Games. This contemporary and easy-to-read book also includes many vibrant photographs of actual events. The book takes students through the complete process of event management, starting with developing a concept, planning, organising and managing an event. It provides detailed content including the process of securing visas for international artists or profile speakers; comprehensive review of emerging areas such as environmental sustainability; and extensive legal considerations including artist and venue agreements.
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