Convention and event management / Zenaida L. Cruz
Material type:
TextPublication details: Navotas, Philippines: Navotas Press, c2006Edition: Second EditionDescription: xiv, 192 pages: illustrations; 22 cmISBN: 9789710866915Subject(s): EVENT PLANNING | MANAGING EVENTSLOC classification: TX 911.2 .C78 2006
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LRC - Main | National University - Manila | Hospitality Management | Filipiniana | FIL TX 911.2 .C78 2006 (Browse shelf (Opens below)) | c.1 | Available | NULIB000002042 |
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| FIL TX 724.5.P6 .F56 2014 Food selection preparation and cooking / | FIL TX 724.5.P6 .M45 2021 Philippine regional cuisine / | FIL TX 740.5 .S26 2022 Food styling design / | FIL TX 911.2 .C78 2006 Convention and event management / | FIL TX 911.3 .A74 2023 Menu design and revenue management / | FIL TX 911.3 .B84 2022 Tourism and hospitality marketing / | FIL TX 911.3 .G84 2007 Competency-based learning guide in beverage management / |
Includes index.
Chapter1. the meaning and importance of the meeting, convention and exhibition industries -- Chapter2. Key players in the industry -- Chapter3. Meetings management -- Chapter4. Meeting technology -- Chapter5. Planning meetings, conventions and exhibition -- Chapter6. Basic fact about events -- Chapter7. Managing events -- Chapter8. Marketing events -- Chapter9. Funding and evaluation of events -- Chapter10. Risk management -- Chapter11. The role of ethics in the convention and event industry -- Chapter12. Changes affecting the convention and event industry in the next millennium .
The main aim of the second edition is to give a comprehensive view of the principles of conceptualizing, planning, managing, promoting, funding and evaluating conventions and events.
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