Advertising & sales promotion / S. H. H. Kazmi and Satish K. Batra
Material type:
TextPublication details: [Place of publication not identified] : Excel Books, c2004Edition: 2nd EditionDescription: xiii, 633 pages : illustrations ; 24 cmISBN: 8174463941Subject(s): ADVERTISING | SALES PROMOTIONLOC classification: HF 5823 .K11 2004
Contents:
Section 1. Advertising --
Section 2. Sales Promotion
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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LRC - Annex | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5823 .K11 2004 (Browse shelf (Opens below)) | c.1 | Available | NULIB000006046 |
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| GC HF 5821 .O48 2012 c.4 Advertising and integrated brand promotion / | GC HF 5821 .O48 2012 c.5 Advertising and integrated brand promotion / | GC HF 5823 .B387 2004 Advertising and promotion : an integrated marketing communications perspective / | GC HF 5823 .K11 2004 Advertising & sales promotion / | GC HF 5823 .K45 2013 Advertising for people who don't like advertising / | GC HF 5823 .M67 2015 Advertising and IMC : principles and practice / | GC HF 5823 .R68 2013 The Routledge companion to advertising and promotional culture / |
Includes bibliography and index.
Section 1. Advertising --
Section 2. Sales Promotion
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