Your search returned 2 results.

1. Books
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel

by Lamb, Charles Jr. W [author] | Hair, Joseph Jr. F [co-author] | McDaniel, Carl [co-author].

Edition: Second editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Australia : South-Western College Pub., c2001Availability: Items available for loan: National University - Manila (1). Lost (1). Collection(s): Gen. Ed. - CBA Call number: GC HF 5415 .L218 2001.

2. Books
Marketing research / Carl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research.

by McDaniel, Carl, Jr, 1941- | Gates, Roger H, 1942-.

Edition: Tenth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, [2015]Online access: Publisher description | Table of contents only Availability: Items available for loan: National University - Manila (1). Collection(s): Gen. Ed. - CBA Call number: GC HF 5415.2 .M3823 2015 .

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