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Basic marketing : a managerial approach / E. Jerome McCarthy and William D. Perreault by McCarthy, E. Jerome [author] | Perreault, William D [co-author]. Edition: Tenth editionMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Homewood, IL : Irwin, c1990Availability: Items available for loan: National University - Manila (1). Collection(s): Gen. Ed. - CBA Call number: GC HF 5415.3 .M369 1990.
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8.
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Principles of marketing / Philip Kotler and Gary Armstrong by Kotler, Philip [author] | Armstrong, Gary [co-author]. Edition: Sixth EditionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Englewood Cliffs, N.J.: Prentice Hall, 1994Availability: Items available for loan: National University - Manila (1). Collection(s): General Education Call number: GC HF 5415 .K68 1994.
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10.
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Marketing management / Dawn Iacobucci by Iacobucci, Dawn [author]. Edition: Second Edition.Philippine Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Singapore : Cengage Learning Asia Pte Ltd., c2012Availability: Items available for loan: National University - Manila (2). Collection(s): Gen. Ed. - CBA Call number: GC HF 5415.13 .I33 2012 c.1.
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Global marketing management / Masaaki Kotabe and Kristiaan Helsen by Kotabe, Masaaki [author] | Helsen, Kristiaan [co-author]. Edition: Fifth EditionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey : Wiley, c2011Availability: Items available for loan: National University - Manila (1). Collection(s): Gen. Ed. - CBA Call number: GC HF 1416 .K68 2011.
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12.
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Principles of marketing / Charles W. Lamb, Joe F. Hair and Carl McDaniel by Lamb, Charles W [author] | Joe F. Hair [co-author] | Carl McDaniel [co-author]. Edition: Philippine edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Andover : Cengage Learning, c2013Availability: Items available for loan: National University - Manila (1). Collection(s): Gen. Ed. - CBA Call number: GC HF 5415 .L36 2013.
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14.
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Principles of advertising and IMC / Tom Duncan by Duncan, Tom [author]. Edition: Second EdiitonMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chicago, IL: McGraw-Hill/Irwin, c2005Availability: Items available for loan: National University - Manila (1). Collection(s): Gen. Ed. - CBA Call number: GC HF 5415.13 .D86 2005.
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Marketing and business management / Sumit Kumar by Kumar, Sumit [author]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Random Publications, 2012Availability: Items available for loan: National University - Manila (1). Collection(s): Gen. Ed. - CBA Call number: GC HF 5415 .K86 2012.
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18.
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Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly, Jr. by Peter, J. Paul [author] | Donnelly, James Jr. H [co-author]. Edition: Eleventh Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Singapore : McGraw-Hill Education, c2013Availability: Items available for loan: National University - Manila (1). Collection(s): Gen. Ed. - CBA Call number: GC HF 5415.13 .P48 2013.
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19.
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Strategic marketing management / Luiz Moutinho and Geoff Southern by Moutinho, Luiz [author] | Southern, Geoff [co-author]. Edition: Philippine EditionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Singapore : Cengage Learning Asia Pte Ltd, c2013Availability: Items available for loan: National University - Manila (1). Collection(s): Gen. Ed. - CBA Call number: GC HF 5415.13 .M69 2013.
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Marketing management : an Asian perspective / Philip Kotler [and four others] by Kotler, Philip [author] | Keller, Kevin Lane [co-author] | Ang, Swee Hoon [co-author] | Leong, Siew Meng [co-author] | Tan, Chin Tiong [co-author]. Edition: Sixth Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Singapore : Pearson Education South Asia Pte Ltd, c2012Availability: Items available for loan: National University - Manila (1). Collection(s): Gen. Ed. - CBA Call number: GC HF 5415.13 .M37 2012.
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